VIMA's CEO to Lead Discussion on Image Search at Next Annual ASPP Education Conference

"How does visual searching work? How well does it work? What's involved in putting search based on visual clues onto a site?"

Santa Barbara, CA - February 14th, 2006 - VIMA Technologies’ President and CEO, David Telleen-Lawton, was asked to lead a non-commercial session on, "Searching Stock Photo Images by Visual Clues: How's It Working?" at the ASPP (American Society of Picture Professionals) Education Conference, hosted this year in San Francisco March 23rd through March 26th.

VIMA was selected in part because of their leadership in providing image search solutions which use the image itself to find similar images that represent a concept portrayed in an individual picture or related to a group of pictures. RawTalent Photo, ArtToday (now owned by JupiterMedia), Danita Delimont, MediaBakery, Corbis, and 20/20 software have all licensed VIMA’s MindReader™ active-learning technology.

"From our very formation, our development team recognized that the single click, query-by-example solution was not satisfying to image collection owners nor to their clients. It’s a technology that’s been around since the mid-90’s and its success on any particular search is hit-or-miss and highly dependent upon the collection and the starting point. With image creation and collection expanding dramatically, we knew there would be a necessity to locate images in dramatically faster and more satisfying ways. We’ve come up with a solution that is quickly recognized as superior because it uses active learning feedback for the researcher to find the right images faster than scrolling through a page or two or too many random images," explained David Telleen-Lawton, VIMA’s CEO.

David Telleen-Lawton, President & CEO of VIMA Technologies has spent considerable time with stock photo agencies and photo buyers understanding the benefits and fit of image search based on visual clues. He will discuss what his clients and clients of other solutions have learned about the value of implementing search based on visual clues including important implementation questions as: How does image search based on visual clues get added to an existing website? Other than software licensing, what does it cost to integrate? How long will it take to be up and running?

About VIMA Technologies, Inc.
VIMA’s patented image search and image categorization processes allow it to lead the industry in content-based image search and categorization for both speed and accuracy. VIMA is probably best known for offering the only active learning image search solution in the market and the only company offering tunable image categorization and filtering solutions. VIMA Technologies, Inc. is a privately-held company located in Santa Barbara, California, just down the street from the University of California at Santa Barbara. For more information, visit: www.VIMAtech.com.

About the American Society of Picture Professionals
The American Society of Picture Professionals (ASPP) is a nationwide organization of professionals who produce, sell, edit, catalog and use photographic imagery - a forum for education, information, dialogue, interaction and professional growth. ASPP members are photographers, photo researchers, photo editors, stock agents, museum curators, librarians, historians, archivists, designers and writers. Members work for major book publishers, national magazines, photo agencies, associations, government agencies, museums, libraries, as well as for themselves as photographers, writers, freelance researchers and consultants. ASPP brings together people a broad spectrum of photography related professionals and provides an ideal networking opportunity for all those with an interest in visual communications. ASPP offers a framework for professional networking, a means to inform and educate those interested in photography and visual communications, and promotion of a Code of Fair Practice for picture research, usage and handling. For more information, visit www.ASPP.com.

VIMA Technologies, Inc. is located at 5385 Hollister Avenue, Santa Barbara, California 93111.
You can reach us by telephone at 805-681-1658 or via email at info@VIMAtech.com.

For Media Inquiries, contact:

David Telleen-Lawton
Phone: (805)681-1658
Fax: (805)683-1849
DTL@VIMAtech.com